AGENT PLAY DRAFT SYSTEM

HOW THIS SYSTEM WORKS

Agents will draft plays they are responsible for executing.
These plays represent how each agent chooses to build their business inside
Vantage Point Properties.

Drafting a play means ownership.

Each play is supported by company investment, structure, and
systems. Agents are expected to execute the play consistently for the full
quarter.

LEAD CLASSIFICATION

Team Generated Lead

• A
  lead that originates from a company funded play
• Includes
  postcards, digital ads, drop offs, geographic campaigns, Vault
  initiatives, and team driven efforts
• Classification
  does not change based on how long it takes to close

Agent Generated Lead

• A
  lead sourced independently by an agent
• Personal
  sphere, organic referrals, past relationships
• No
  company funding or team infrastructure involved

Deal treatment for Team Generated Leads

• The
  first closed deal from that lead is treated as the initial deal
• All
  subsequent deals from that same lead are treated as ongoing deals
• Timing
  does not affect classification

A lead refers to the original buyer or seller relationship.
Future unrelated transactions may be reclassified at leadership discretion.

OWNERSHIP AND REVIEW RULES

• Drafting
  a play means you own execution
• Partnered
  plays require one primary owner
• Plays
  must be worked for the full quarter
• Plays
  may only be revisited or traded at quarter end
• Consistent
  effort matters more than immediate results
• No one
  abandons a play early

COLD TO WARM SPECTRUM

• Warm:
  past clients, referrals, motivated sellers
• Medium:
  networking, investor outreach, attorney relationships
• Cold:
  geographic campaigns, drop offs, driving for dollars

Each play is labeled so expectations are clear before
drafting.

THE PLAYS

PLAY 1: Investor Networking and Meetups

Cold to warm level: Medium

Objective
Build direct relationships with active investors and position the Vantage Point
Vault as a deal source.

Skills required

• In
  person confidence
• Strong
  conversational skills
• Follow
  up discipline
• Comfort
  discussing investing

Time expected per week

• 3 to 5
  hours

Actions expected

• Attend
  investor meetups and networking events
• Engage
  in investor Facebook groups
• Introduce
  Vantage Point and the Vault clearly
• Collect
  contact information
• Follow
  up by phone, text, or email
• Maintain
  ongoing investor relationships

Expected outcomes

• Medium
  traction timeline
• High
  quality investor relationships
• Repeat
  deal potential
• Long
  term deal flow

PLAY 2: Brooklyn Geographic Campaign

Cold to warm level: Cold

Objective
Generate buyer and seller opportunities from a dense, high traffic geographic
area through layered exposure.

Skills required

• Comfort
  with outbound calling
• Organization
• Consistency
• Resilience

Time expected per week

• 4 to
  6 hours

Actions expected

• Target
  a specific Brooklyn neighborhood or zip code
• Send
  branded postcards to the area
• Allow
  time for initial postcard exposure
• Support
  postcard efforts with targeted SEO and digital ads
• Call
  all responses promptly
• Cold
  call non responders
• Educate
  prospects on Vantage Point and the Vault
• Nurture
  conversations over time
• Convert
  to buyer or seller consultations

Important note on timing

• Digital
  ads are intentionally delayed to follow postcard delivery
• The
  goal is familiarity before online engagement
• Early
  weeks may feel quieter while exposure builds

Expected outcomes

• Colder
  outreach initially
• Increasing
  response rates over time
• Medium
  to long conversion timeline
• Larger
  commission potential
• Scalable
  pipeline

PLAY 3: Video and Local Content Series

People: 2
Cold to warm level: Warm over time

Objective
Build brand visibility, trust, and inbound interest through consistent video
content.

Skills required

• Comfort
  on camera
• Natural
  communication
• Basic
  social media awareness

Time expected per week

• 2 to
  4 hours

Actions expected

• Visit
  local businesses, neighborhoods, or properties
• Film
  short form video content
• Coordinate
  posting and captions
• Engage
  with comments and messages
• Route
  inbound interest into conversations

Expected outcomes

• Slower
  monetization
• Strong
  personal brand growth
• Inbound
  leads over time
• Supports
  all other plays

PLAY 4: Unified Drop Off Campaigns

People: 2
Cold to warm level: Cold

Objective
Create opportunities through direct, in person outreach.

This play includes

• Expired
  listings
• Driving
  for dollars
• Renter
  buildings
• Small
  business drop offs

Skills required

• In
  person confidence
• Persistence
• Strong
  follow up habits
• Comfort
  with rejection

Time expected per week

• 4 to
  6 hours

Actions expected

• Identify
  daily drop off targets
• Deliver
  materials in person
• Call
  and follow up with owners or occupants
• Track
  outreach consistently
• Convert
  conversations into appointments

Expected outcomes

• Slower
  early traction
• Higher
  quality conversations
• Listing
  and investor opportunities
• Less
  competition

PLAY 5: FSBO Conversion

People: 2
Cold to warm level: Warm

Objective
Convert for sale by owner listings into represented deals.

Skills required

• Objection
  handling
• Calm
  communication
• Persistence

Time expected per week

• 3 to
  5 hours

Actions expected

• Monitor
  FSBO platforms
• Call
  and text owners
• Educate
  on exposure and buyer access
• Handle
  objections professionally
• Convert
  to listing or buyer representation

Expected outcomes

• Fast
  conversion potential
• Motivated
  sellers
• Consistent
  listing opportunities

PLAY 6: Rentals Division

People: 2
Cold to warm level: Warm

Objective
Generate quick income while building future buyers and investors.

Skills required

• Responsiveness
• Organization
• Relationship
  building

Time expected per week

• 4 to
  6 hours

Actions expected

• Respond
  quickly to rental inquiries
• Coordinate
  showings and applications
• Communicate
  with landlords and tenants
• Maintain
  renter relationships
• Follow
  up post lease

Expected outcomes

• Faster
  income
• Lower
  commission per deal
• Strong
  future buyer pipeline

PLAY 7: Real to Real Referral Network

People: 1
Cold to warm level: Warm

Objective
Build a state to state referral network with other agents.

Skills required

• Online
  communication
• Community
  building
• Consistency

Time expected per week

• 2 to
  4 hours

Actions expected

• Build
  and manage a Facebook group
• Recruit
  agents from other markets
• Engage
  consistently
• Track
  incoming and outgoing referrals

Expected outcomes

• Longer
  payoff
• Referral
  based income
• Scales
  without heavy time demand

PLAY 8: Attorney Vault

People: 2
Cold to warm level: Medium

Objective
Build referral relationships with divorce attorneys.

Skills required

• Professional
  communication
• Confidence
  with high level partners
• Long
  term mindset

Time expected per week

• 2 to
  4 hours

Actions expected

• Identify
  and contact divorce attorneys
• Schedule
  meetings
• Explain
  Vantage Point and the Vault
• Maintain
  relationships
• Track
  referrals

Expected outcomes

• Slower
  start
• High
  intent referrals
• Potential
  double sided deals

PLAY 9: Run Vantage Point Instagram

People: 1
Cold to warm level: Warm over time

Objective
Grow brand awareness and inbound leads through social media.

Skills required

• Social
  media literacy
• Consistency
• Attention
  to detail

Time expected per week

• 2 to
  3 hours

Actions expected

• Plan
  content calendar
• Post
  consistently
• Write
  SEO focused captions
• Respond
  to DMs and engagement
• Coordinate
  with video team

Expected outcomes

• Long
  term payoff
• Inbound
  credibility
• Supports
  every other play